The cost of living crisis could be a catalyst to spur brokers to tap into data and cross-selling opportunities as end clients carefully consider their finances and insurance providers
Effective use of data is becoming the primary driving force behind cross-selling activity in most walks of commercial life - except personal lines insurance broking.
According to Noldor, a US-based insurance data aggregation company that deals in the UK with Lloyd’s and the London market, this exception contrasts notably with the situation across the Atlantic.
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